We’re always on the lookout for lawyers, professionals and LLM students to contribute articles on current legal topics, legal trends and issues relating to legal education and professional development.
> Our Audience
The OsgoodePD Blog audience is varied and includes Canadian and International readers.
Our Canadian reader tends to be mid-to-late career and busy, legal professionals. They:
- care about professional development and consider themselves to be lifelong learners
- are interested in content that is new, makes them think about an issue in a different way, or provides tips and information that is easy to digest and applicable to their professional life
- are interested in learning from others’ experiences and lessons learned that they can apply to their development.
Our international reader is curious to learn about studying law and working in Canada’s legal industry. Student and alumni experiences speak to this audience base.
> Our Content
The OsgoodePD Blog covers current topics in legal education and professional development for legal practitioners, leaders and professionals. We aim to focus on content that provides new information, challenges/confirms assumptions, provides actionable content, or provides new insight for our audience base.
This can include:
- News and Information
– Opinions on recent legal events or rulings (e.g. What does Carter v. Canada do for elder care issues?)
– Trends in the law or within other industries
- Showcasing expertise & experience
– Case studies
– Story of a difficult professional or learning problem that was overcome
– Student and alumni experiences (e.g. the NCA Accreditation process)
- Upcoming Events, or Recap of Recent Events
- Lists (Top 5 ways …/ 10 Reasons why…/ 10 mistakes…/ How to…)
- Interviews and Profiles
> What makes a good OsgoodePD blog post?
- Write for lawyers and busy professionals. Address their needs, fears, challenges, burning questions, pain points.
- Have, and hone, a main message. Edit your intro so that the point of your post is very clear. (Think about the value of a thesis sentence…but don’t write a blog post like a thesis)
- Tell a story – like a journalist. Cover who, what, when, where, how, and why. Make it personal. Share things you’ve done and seen, lessons you’ve learned, problems you’ve solved, etc.
- Be prescriptive. Don’t just tell readers to do something. Explain how. Give a checklist or your top tips. Deliver the “aha” moments for readers who may be scratching their heads.
- Make it long enough to engage and enrich readers (and no longer): We don’t have a word-count goal, but 500-700 words is usually a good length that can engage a reader
- Break up your content: People have a hard time reading (or staying engaged) with long texts. Write in short sentences, break up large blocks of text with bold headings, and use bullet points to call out your major points.
- Use a friendly voice. Say I, we, you. Use contractions as you would normally. Write as if talking with a friend. Where appropriate, share your feelings.
- Avoid or explain buzzwords. Not everyone reading our blog is in the legal industry so avoid using too much legal jargon, and explain key points that you think are important.
- Self-disclosure. Please disclose any relationships / partnerships you have when providing examples (e.g. if an example comes from a client or your company, indicate this in the post).
And remember to:
- Be thoughtful when including links. Posts with too many links to a domain appear spammy. But do include links to other sources of information that you think are useful.
- Self-promotion. Avoid promoting your company in your post. Your author bio is a good place to do that.
- Give credit. Check your facts and quotations. Cite your sources.
> Content Review Process & Deadlines
Once a blog topic has been approved, the blog post will be due at OsgoodePD by a date set by the editor.
There will be one round of edits between OsgoodePD and the author before the final piece is published.
> Re-Posting Policy
Re-posting is permitted, but authors must acknowledge in writing that the post originally appeared on the OsgoodePD Blog. We are also open to re-posting existing blog posts and will give credit to the original source.
> Want to contribute?
Head to the Contribute page for more details on how to contribute to the OsgoodePD Blog.